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og:image - This will be an image URL which is representative of your page's topic/content.Again, this does not have to match the Meta Description which you've written for SEO purposes, the og:description content should complement your title and be thoughtfully written to maximize social clicks. og:description - This is the basic description of your object which should appear when it is shared.Here you can specify an appropriate title designed to catch people's eye and generate clicks. This can be different from your page's Meta Title which is optimized for search engines. og:title - The title of your object as it should appear when shared.
#Html social media meta tags how to#
In this article I'll walk you through how to add custom Meta OG tags and Twitter Card Meta Tags to your website with examples of how your content will appear with and without these additions (this will help to demonstrate what kind of impact they can have. It's easy to take advantage of these meta tags, and even site owners with no coding experience can do so. This can help to increase the engagement your content receives when it is shared.
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The good news is that it is easy to add social meta tags to your website, and doing so allows you to have a lot of control over how your content appears when it's shared on social media. But many website owners aren't getting everything they can out of viral content shares because they aren't playing an active role in how their content is presented when someone tweets a link to their website or shares a blog post on Facebook. If you have built a business website or have established a web content strategy for your blog, social media can be a powerful tool to ensure that you expose your content to new readers and use your content to win over potential clients.